On the day that I wrote my first blog post… I was reading the words of encouragement from a non-beer industry friend. I wondered whether I could replicate the intrigue and knowledge of those I had been reading since I joined the cyber beer space. I decided to add a voice – a personal voice – without comprehension of how serious it was taken. And we had an exciting range of beers to talk about and exciting developments. The industry was more enclosed. My follower count was less than thirty, but then my favourite breweries had less than 200. They could interact. They interacted as themselves; as small one-two person bands do. And the choices were slightly more limited. You shopped at one of three or four online stores. I knew of only one specialist independent retailer. The bars weren’t numerous. Anything imported under six months old was considered luxuriously fresh. And an old head shared my first post with kind words. And others took notice, with inspirat...