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Showing posts from October, 2018

On the Day that I Wrote My First Blog Post

On the day that I wrote my first blog post… I was reading the words of encouragement from a non-beer industry friend. I wondered whether I could replicate the intrigue and knowledge of those I had been reading since I joined the cyber beer space. I decided to add a voice – a personal voice – without comprehension of how serious it was taken. And we had an exciting range of beers to talk about and exciting developments. The industry was more enclosed. My follower count was less than thirty, but then my favourite breweries had less than 200. They could interact. They interacted as themselves; as small one-two person bands do. And the choices were slightly more limited. You shopped at one of three or four online stores. I knew of only one specialist independent retailer. The bars weren’t numerous. Anything imported under six months old was considered luxuriously fresh. And an old head shared my first post with kind words. And others took notice, with inspirat

Beer Festival Season - Hitting Reset at Indy Man 18

We are more spoilt right now then we often care to remember. For years I’ve been hearing that there has never been a better time to be a beer drinker and that is only increasing. Still, over-indulgence can lead to complacency and timely feet-grounding reminders can be necessary. If this time of year really is beer festival season then I thought that I’d grown tired of it. Much like the occasional December when one needs a little push in finding their Christmas spirit, there was something about this festival season that just wasn’t clicking for me. I was weary of rush for tickets, overly subscribed trade days and beer list "drops." I left Leeds International Beer Festival (LIBF) in September feeling a little disappointed in something that I couldn’t quite place. In contrast to all of my positive previous visits, when people asked me how it was I was responding with a shrug and a muttered “ alright, yeah .” I couldn’t place my discontent. The festival is still

Hype in the Beer Aisle

In the middle of a big shop, I have been stood in the beer aisle of the local Tesco Extra for over five minutes. For a good while my partner and I have dissected every bottle on the end shelves. Here, the bottles are more variable and much more colourful. There are also many new editions to the choice that previously stood here during previous shops. Once every single new choice and discontinued product from this area has been discussed, a small orange box containing four 330ml cans of Thornbridge’s Jaipur are placed in the basket before the shop continues. Rarely do any of my supermarket beer purchases include more than one of the same beer (unless a family party or Christian holiday is coming up) but this time it feels necessary. It feels inclusive. It feels like the result of a week of good marketing. Where are the UK hype beers? Some time ago, and I apologise to the author for not being able to recall exactly who it was, a British beer writer asked What - or