It’s June 2018 and Taylor Swift is due to play the City of Manchester Stadium. I have two tickets to the occasion and it is fairly safe to assume that a slightly underwhelmed partner is to accompany me with less enthusiasm than myself. Despite the presence of non-fans, Taylor didn’t indulge the mixed audience. There were no covers of Lady Antebellum songs or stage sharing with James Bay. It was almost as if the entire show was tailored towards Swifties, the assumption being that those with tickets had paid for such an experience. Because there isn’t an alternative to such a show. This was the one off opportunity. My partner didn’t say, “I don’t think I’ll get value for money seeing Taylor Swift at City’s stadium – why don’t we see a Bay City Rollers tribute act at the New Inn instead?” There is no equivalence. The New Wave of Tickers There has been further movement within the beer industry in the last couple of years to keep taking influence in styles...