Before I begin, let me just warn you that this is a bit of a rant. I could have taken the time to form this into a well-thought-out and constructive argument, with quotes, pictures and tastings to back up my thoughts, but because this is mainly going to be contradictory, I’d rather just spew this broken bile in one go.
Let me also say that this will scapegoat the likes of Magic
Rock, Summer Wine, Marble and Millstone, which are all breweries I love. And
it’s for this reason that I know their beers so well and am using them as my
examples. They are still amongst my favourites, no matter what is said in the
next few paragraphs.
This stems from a conversation with my brother surrounding
Magic Rock’s latest offering, Clown Juice. But let me take you back a few years
first. In 2009/10 used to work just 100 yards from the Marble Brewery
owned Marble Arch in Manchester and would be in there at least once a week. I
got to know their beers well and frequently enjoyed pints of Summer Marble,
Manchester Bitter, Pint, Dobber, No. 7, Liberty etc… What I really enjoyed
about tasting these beers is what I still ineloquently describe as “the Marble
Taste”, i.e. I could taste one of their offerings and think, “Yes, this is
definitely a Marble beer.
Whether it was the hops, malt, yeast, whatever, Marble beers
had a very distinctive characteristic, no matter what the style. And that is
the point, I never really cared what style
the beer was, nor did the pumpclip care to instruct me. You see, Marble were
pumping out a lot of these beers that were, arguably, similar in style, but
they all tasted very different. They all had individuality but at the same time
had “the Marble Taste.”
This is why Marble are one of my favourite breweries.
When Magic Rock launched last year and hit us with Curious,
Rapture, Dark Arts, High Wire and Cannonball, they were all fantastic, but what
impressed me most is that, whether
low grav pale ale, strong double IPA or stout, the beer’s all retained a
similar characteristic, The Magic Rock Character. I really respected the fact
they had an identity, instinctly putting them alongside their Manchester
brothers at Marble.
So this debate arose surrounding Clown Juice. On it’s own,
it’s a nice beer, a great beer in fact, but I couldn’t help being slightly
disappointed. Why? Because it said Magic Rock on the label. And for me, it
didn’t have any of their character. It’s a good India Wit bier, and it seems to
be the trend to make one at the minute, but it also could have been brewed by
any other brewer for my reckoning.
And this is my next problem. Beer styles. Why are they so
definitive now? It’s almost as if every new brewery has a list of styles in
front of them that they were told they must have. We must have ONE American
Pale, ONE IPA, ONE DIPA, ONE Black IPA, ONE Imperial Stout and ONE Red Ale.
Once they’ve worked through this list, they turn the page. “OK lads, next it’s
brown ales, imperial witbiers and milk stouts.” Summer Wine, another favourite
brewery of mine, seem to be falling a little guilty to this at the minute (just
to remind you, I reference them, only because I hold them in such high esteem.)
You brew one style of beer, that everybody’s already done, and then move on to
the next.
Back to the Marble Arch, and the point that Marble were not
defining their beer in such a way that limited them to just one style. Behind
the scenes, perhaps they have distinguished between them and some beers do have
characteristics in common with American style Pale Ales and IPA’s. But they
didn’t need to define them as such. My ever faithful and local Millstone
brewery are another great example of this, making at least 6 really good, hoppy
English bitters with similar atmospheres, but they are all individually
different. You don’t need just one of each style.
You probably read this as the ramblings of a madman and
perhaps they are such. Maybe breweries don’t need their own identity if the
beer is great. If you can make a fabulous Imperial Stout and beautiful Best
Bitter with the only parallel ingredient being water, then what does it matter?
But I, personally, respect breweries
more when they retain their personality. Clown Juice is a great beer. Go out
and try it. I’ve heard others say it’s just as hoppy as their other beers. I’d enjoy it that little bit extra if I could
somehow see how those hands also crafted High Wire as well. But I’m just one
guy with his own opinions and I’d still order both in a hurry.
Comments
They also explicitly reference styles on their clips as such styles are very marketable within the niches in which they operate.