Skip to main content

PSA: Don't Enjoy Beer




I'd like to talk to you about your actions outside of work.

You might take your dog for a walk. People own dogs so do things with them but it can't be because they want to.

You might go for a run or play a sport. People do physical activities for exercise but, again, I'm not sure they should be enjoying it.

You might stay in and watch a few episodes of that television series you are enjoying.

You might do some baking. Maybe you like baking.

You might crochet. You might garden. You might order a takeaway. You might go to the local pub. You might do some homework with your child. You might see a neighbour. You might go to your evening Spanish language class. You might have a beer.

Ah, that's what I'm here to talk to you about. That beer you might be having.

Nobody should be making rational, human decisions themselves. It is disgraceful.

You might be thinking about having beers. You like beers. You know the type of beers...

The after work beers.
The beers with a friend beers.
The beer social event beers.
The at the bar beers.
The sat in front of your fireplace beers.
The barbecue beers.
The balcony beers. 
The beer shed beers. 

The Quiz night beers. 
The match day beers.
The Torrsday beers. 
The Craft Beer Hour Beers. 
The rainy day beers.
The weather is so good I can't think of anything I'd rather be doing beers. 
The walking up Arthur's Seat when you are incredibly unfit and feel a sense of achievement.... canned Gin & Tonic. 

The supping whilst cooking beers. 
The nightcap beers. 
The train beers.
The holiday beers. 
The I can't afford a holiday beers. 
The stressful day beers. 
The celebration beers.
The I hate my job beers. 
The I don't mind my job at all but today just needed to end on a note I wanted and it so happens that I really fancied a beer beers. 
The I just fancied a beer beers. 
The beer that was just a beer before a government and societal mindset took hold that made me question every time I reached for a beer as if a beer just casually consumed whilst continuing with anything in my life that isn't driving is somehow irresponsible and makes me answerable to the establishment beers. 

The keg beers.
The cask beers. 
The bottled beers. 
The canned beers.
The beer that wouldn't be questioned if it were wine beers. 
The beers that you deserved. 
The beers that you earned. 
The beer that you didn't have to earn because doing things that you enjoy isn't controlled or ruled by a need to reward yourself through other means beers. 

The waiting for transport beers. 
The lunchtime beers. 
The beers that I used to have with my friends on a Tuesday night until they started to believe the popular guff that they were wrong, unhealthy and disgusting humans for risking more than two pints on a weekday evening beers. 
The beers that were just beers. 
That should be beers. 
Before those beers were judged. 
Before those beers were condemned. 
Before beers involved risk assessment. 
Now we're not saying that you should give up those beers. 
But what we are gradually doing is creating a society that will question you every time you think of having a beer. 
That the idea of drinking on non-governed acceptable social occasions is akin to injecting heroin in front of a school class that you entered illegally. 

Watch what you enjoy. 

Drink a little less (stop taking the dog for a walk, going to the seaside, watching Game of thrones, eating pizza, playing video games) and feel a lot better. 


For more information visit the Drinkaware website. Or read the varying works of George Orwell. Just don't enjoy either.


Comments

Popular posts from this blog

THE STATE OF CASK part 2: The Cask Consumers

In what has become one of the most written about subjects amongst beer communicators for a long while I am going to follow on with my own thoughts about cask beer. Yet these ideas are formulated from potential posts I've been writing the odd paragraph about for around 18 months but never managed to construct into something relevant.  I have much to say on the subject; so much so that rather than making this into one enormous read I've split it into three sections regarding the current trends and effects on cask beer as I see it.  Today I look at the problem with consumer's and the immunity of one Timothy Taylor's Landlord. Part 1 can be read here . On the first Saturday morning of June 2016 I travelled to Stockport Beer Festival with my Aunt Marie and Uncle David; famously more traditional beer drinkers. They enjoy a day out in Stockport as, coming from Dewsbury way, they don’t actually see much beer from my side of the Pennines, incl...

BEER INDUSTRY PERSONNEL - COME TO DADDY!

Around 7 months ago I started dating a pub manager. It was inevitable in many ways. Amongst the perks that come with being involved with somebody on the other side of the bar, came the dread of how to react in future to the interactions involved in bar work.    It isn’t a situation I’ve been in before so it has required adjustment. I’ve never had a partner pull up a chair in the office and stare at me through part of the working day whilst occasionally ordering goods from me. So you don’t want to interfere in your partner’s work whilst still getting to enjoy the pub.   You don’t want to suddenly take up a spot on the bar where you make gooey eyes at each other with every pull on a hand pump. You don’t want to be one of those possessive teenagers, watching like a bar hawk and scowling at any intimidatingly handsome pair of arms that makes your other half roar with laughter. You want to separate their work from your social life and allow everything to sti...

National Winter Ales Festival 2013 - A Reasonable Farewell

Perhaps if this had been three years ago I would really have lamented the loss of the National Winter Ales Festival in Manchester . Not only has it long been held in my home city, but it was also my first ever beer festival, signifying a special place in my heart. That first visit was in 2006 and the event was then held in a co–operative building near Victoria station. At the time, my young ale loving mind was rather gobsmacked by the wondrous multi roomed, multi floored experience as barrels and casks of the good stuff stood waiting for me to try at no more than 90p for a generous half pint. Breweries and beer styles I had never heard of were present. It was also where I had my first taste of rauchbier, an encounter I have never regretted. I paid £3 to enter that day as a non CAMRA member. The organisations members that did travel with me on the occasion entered the festival for free (so they say, I’m inclined to believe they paid at least £1.) “They’re not a money making ...